Description

We, EOS - world market leader for industrial 3D printing, are looking for you to support our Marketing Team in Krailling in Location (hybrid working possible).

THAT MAKES IT SPECIAL:

As the marketing campaign manager you are responsible for developing effective B2B marketing campaigns to the specific target audiences. You understand the market needs and trends and work closely together with our product and sales teams to define the right go-to market strategy.

WHAT WE OFFER YOU:

• Flexible working time models, possibility for mobile working, 30 days vacation
• Travel allowance for public transport, job bike, parking spaces, charging facilities for e-cars
• Yoga, back strengthening classes, resilience training, and more
• Childcare allowance
• Subsidized company restaurant
• Reimbursement of relocation expenses
• Practical onboarding and targeted further education opportunities
• Modern working environment

WHAT YOU'LL BE DOING:

• Define the global product go-to-market (GTM) strategy for the metal product(s) in close alignment with the product teams and sales
• Define and align the specific USPs for each product based on the defined audiences, positioning, and key selling points
• Work with the regional marketing teams as well with the local sales teams to offer localized messages for the specific market needs and audiences
• Support the development of training material for our Sales team on how to position and sell the product; This includes utilizing our personas to identify the right pain points and how to approach them as well as USPs and key selling arguments - in close alignment with our Sales Excellence Team
• Define and develop central product campaigns for promotions and launches in alignment with the global and regional marketing strategies that are executed in our key regions by the local regional marketing teams; Define the right KPIs to measure campaigns and activations
• Regularly monitor the central campaigns globally and work with the regional teams to optimize based on the KPIs
• Generate insights out of our marketing automation and share them back to the relevant stakeholders
• Generate demand and MQLs for our products and technology leadership to help our sales and BU teams achieve their goals and increase our brand awareness
• Drive content development to enable a world-class customer experience across various platforms and touch points

WHAT WE ARE LOOKING FOR:

• Master's degree in marketing, digital advertising, or equivalent subject; or equivalent job experience
• A minimum of 4 years' experience in digital marketing, including close alignment with product teams and go-to-market strategy definition
• Experience in the industrial 3D printing industry is a plus
• Experience in developing sales enablement material to equip our Sales team globally with the right material to sell the product successfully is beneficial
• Experience in the LinkedIn Campaign Manager and Google AdWords is a key differentiator for a successful candidate
• Proven track record of successful product go-to-market projects
• Experience with Salesforce is an advantage
• Experience with Hubspot or equivalent CRM, including marketing automation and KPI-driven optimization
• A deep understanding of digital marketing and campaign execution is a key differentiator for this role
• Experience in positioning and promoting software and digital products is a plus
• Proactive, independent team player who wants to work in a global marketing team setup.
• Open to learn, grow and develop constantly in a continuously changing, digital marketing world
• Fluent German and English, written and verbal.

You don't meet all requirements? Don't worry. At EOS, we are dedicated to building a diverse, equitable, inclusive and authentic workplace. So if you're excited about this job, but your experience doesn't align perfectly with every qualification in the job description, we are happy if you apply anyways.

ARE YOU IN?
We are looking forward to your application via our online system!

Please understand that we cannot accept applications by e-mail.

If you have any questions, please do not hesitate to contact Julia Hof viarecruiting@eos.info

WHO WE ARE:

1,350 sharp minds, about 60 nationalities, one goal: accelerating the world's transition to responsible manufacturing. We do this with our technology, industrial 3D printing, that has been successful in the market for over 30 years. We believe that by doing what we do, we can help create a better world for all.

A diverse, equitable and inclusive team is needed to bring progress and positive change. At EOS, we want people of all genders, backgrounds and with different abilities to feel like they belong and to bring their whole self. We work globally networked, we prefer to think outside the box - and we're looking for people who want to build the future with us. That's EOS. Be part of our mission!